Marketer + Content Strategist for Hire

Musings on Marketing, Adventure, Culture & Creativity

A cross between a personal journal and  professional lessons learned, this is a little space to talk about the good stuff.

Objectified by Gary Hustwit

Reblogged from 2011, edited for today. Even then, I mentioned to watch our for Karim Rashid's part in a postscript. Having re-watched it recently, I still so admire this contemporary genius:

Fun fact: next time you get a toothpick, look to see if it has a two bands near a blunted end. If it does, you know the toothpick is from Japan. How? Because it’s considered impolite and maybe unsanitary to let the tip of a utensil touch the table, and it’s a modification of traditional Japanese eating rituals. The ends of these toothpicks are meant to be broken off, and the tip rested in the crevice. How neat is that?  I learned it from the T-V.

Objectified is a movie by Gary Hustwit of Helvetica fame about hundreds of things you might never think about, like toothpicks and radios and chairs and butter dishes. An essential aspect of  those things is that you ought never need to think about them; the beauty of their design is in their simplicity and pointed functionality. A thesis: a designer’s ultimate success is to create something so true to the purpose that it’s impossible to imagine it made any other way. Ideally, the design is so perfect that the object becomes invisible.

This industrial design documentary zooms in close on the objects we use every day, from toothbrushes to vacuums, decoding their purpose and illuminating the process of constructing them. If you’re the type of person who likes to know why things are the way that they are, seeks simplicity and essentials, and appreciates artistry + craft, you’ll love this movie. It’s clean, clever, neatly made, and unexpected. By now, you’re either interested or you aren’t, so I won’t blunder onward, describing it ad nauseum. Don’t be discouraged if you think it seems boring (I did too), it’s not. Pinky promise.

Find it. Watch it. Share it.



Kinsey SullivanComment