Marketer + Content Strategist for Hire

Musings on Marketing, Adventure, Culture & Creativity

A cross between a personal journal and  professional lessons learned, this is a little space to talk about the good stuff.

Why Haven't We Heard More From Willis Earl Beal?

Ladies and gents,

As you probably know (especially if you know me at all), I embarrassingly still watch American Idol. I can't really explain it, I just never stopped, even after it became seriously uncool.  Anyhow, this is not a post about justifying my interest in American Idol, this is a post about undiscovered talent.

Willis Earl Beal got spotlighted a few years ago by various music mags and sources as an up-and-coming musician. A quick listen to any track of his will show a talented singer - beautiful tone, soulful He kind of sounds like Jimi Hendricks crossed with Bob Seger (maybe that's a stretch) and a touch of Motown.

So why haven't we heard more from him?

I don't have a good answer for this. I suspect it's because he's a no-nonsense artist. He doesn't seem to mess around much with social media and isn't really susceptible to buzz. The continued success of Gary Clark Jr., The Black Keys, Justin Townes Earle, etc. tells me that folks still do like this kind of music, so it's not that he's out of sync with contemporary music.

To me, this begs the question: do artists who want to be successful need to have an active and open social media persona? Can the proverbial cream really rise to top without that digital presence? I mean honestly, how do more of us know about Kitty Pryde (restyled Kitty, le duh) than this gorgeous music-maker?

Let me know what you think. I find this idea kind of troubling and would love to hear everybody's perspective on this one.