I'm a marketer specializing in persona development, conversion optimization, content strategy, ABM and sales enablement, and campaign development. In practical terms, that means I can write and edit almost anything, I'm always thinking about the lead, prospect or customer's perspective, and I'm not afraid of the numbers.
I have approximately 5 years of experience in B2B marketing for a SaaS-based start-up. The entrepreneurial environment is a perfect fit for the deadline-driven journalist in me, and satisfies my personal desires to learn, help, and improve.
As a marketer, I believe that listening is the secret to success, and empathy has the power to drive sustainable growth.
Some of my core skills and experiences include:
Inbound and Outbound Marketing
Account-Based Marketing and Sales
Copywriting and Copyediting
Omni-Channel Lead Generation
Webinar Development + Strategy
Social Media Marketing + Community Management
SEO, or Search Engine Optimization
Tools I use: HubSpot, Salesforce, Adobe Creative Cloud, Apple iWork, GoToMeeting, GoToWebinar, Microsoft Office Suite, SurveyMonkey, Wistia, Wordstream, WordPress, and Zendesk, to name a few.